Cutting through the marketplace clutter to equip product teams with clear, incisive indicators, Product Innovation Perspectives provides a deep analysis of the changing demands of Europe's third-party fund buying universe.
If your role demands that you’re on top of the complexities of product demand then Product Innovation Perspectives will give you those key detailed insights to maintain competitive edge.
Product Innovation Perspectives brings you expert analysis of grass-roots market intelligence drawn from qualitative comments of more than 1,000 fund selectors across 10 countries. Where should scarce resources be focused? What attributes should be emphasised? Product Innovation Perspectives will guide your strategies.
With over 25 years top-level industry experience the authors of Product Innovation Perspectives know how to dissect the key themes and uncover the key points needed to plot your next course.
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